Throughout the year, Tow Distributing is reaching out to our local community to remind everyone about the responsibilities that come along with the consumption of alcohol. We work closely with our local businesses and organizations to increase awareness and assist in combating high risk drinking around us. Tow Distributing also continues to support and work through the MBWA initiatives as well. Below is just a snapshot of what we, as an entire organization at Tow Distributing, do throughout the year.
Beeresponsible Campaign with Radio Mankato 2010
This year Tow Distributing has teamed up with the Radio Mankato group to promote our "Responsibility Matters" message throughout the community using a 'Beeresponsible' campaign. Our slogan this year is: Can you beer me now? (and cab me later). Beginning in July, Tow Distributing and Radio Mankato will be in a different location each month sharing the message that it's okay to go out, drink and have a good time but just make sure that you have a plan for getting home safely without getting behind the wheel; use a designated driver or call a cab.
The locations include:
July 10th - North Mankato Fun Days
August 5th - Rib Fest
September 16th - In the Downtown Mankato bar area for 'Back to School'
October 9th - University Square parking lot for MSU Homecoming
November 24th - Lower North Mankato for Thanksgiving holiday
December - Date to be determined to be in the Downtown Mankato bar area for Christmas/New Years Eve
Registrations will be be taken in each of these locations to win prizes such as a Budweiser grill & beer fridge, mountain bikes, laptop computers and a Scheel's gift card. The game Plinko will also be on hand at each location to win prizes such as beads, can coolies, t-shirts & food and cab vouchers.
Pictures from North Mankato Fun Days:
Mankato Area High Schools
Tow Distributing has been able to continue a strong partnership with the Mankato Area Anti-Violence Committee for the past three years. The two groups share a combined goal of implementing strategies to reduce underage drinking in the community. Tow Distributing teamed up with Central High School in Mankato to come up with a poster campaign to distribute and display in the area high schools. We continue to support this campaign by designing and providing 4 posters for each of our area high schools to display. The focus of these posters range from awareness of alcohol influences in a student's life to social norming and talking to friends and family about alcohol and underage drinking. These posters are also used in ad space on our local city buses to get this same awareness out to the whole community.
Blue Earth County Safe Communities & High Risk Drinking Coalition
This Coalition started as a Campaign in accordance to a grant received from the State of Minnesota after Blue Earth County was named one of the 13th deadliest counties for alcohol related crashes. To date, Tow Distributing has been an integral member of committees and has provided staff to help see the proposed ideas come to fruition. Along with our monetary donations to the Coalition, we've also provided the services of our sign shop for poster designs & distribution. We also have our Social Responsibilities Coordinator donating her time to coordinate communications with radio stations for ad spots and service announcements. With this, we have been able to work with Immanuel St. Joseph's Hospital in putting together speakers for radio spots and "Responsibility Matters" ads for the local radio stations that aired from Thanksgiving through the Christmas and New Years Eve holidays. We have also been able to engage University student leadership groups so we can both move forward on shared initiatives and goals to help bring the community together in this awareness, as well as to make a stronger impact with the messages that both groups have. Other events include Town Hall style community meetings to create a better awareness of the high risk and underage drinking around the community and to help bridge the gaps between groups such as law enforcement, the University and the general public. Continued poster drives will also continue for summer events such as the North Mankato Fun Day's Parade, and will carry over to the homecoming and holiday seasons.
"Your Actions, Your Consequences" Campaign
This campaign gave Tow Distributing the great opportunity to work with Minnesota State University, Mankato. With great support from the University, we were able to design and distribute 850 posters and table tents in and around both the University and community annually. We also worked with our city buses and local sign companies to use these campaigns as bus wraps and signs in our bus depots.
In addition to these initiatives, we also work with our internal Tow Distributing Sales teams to provide Minnesota "We ID" Drivers License books to licensed retail accounts and Learn to Serve cards/training for special events that anyone in our market puts on. This Learn to Serve course is focused on the issues surrounding responsible practices in selling and serving alcoholic beverages.