Todd Berardi launched Hiball Energy in 2005 by selling it out of the back of his car in San Francisco. He asked a graphic designer friend, Alyssa Warnock, to design the logo and packaging, and the rest is history, as they later married and have twins, Gunnar and Kaia. By chance, Todd met Dan Craytor at a Teton Gravity Research movie premiere in San Francisco in 2005, and soon after he became the Vice President of Business Development and has been crushing ever since. They are a small team of very passionate people who eat, sleep and drink Hiball.
The concept was to provide a naturally healthy, premium, clean energy drink without sacrificing taste. Hiball is the pioneer of energy drinks for the health conscious consumer. After 3 packaging changes over the last 8 years, a full upgrade to organic / fair trade ingredients, and a few recent product line extensions, Hiball Energy is also the fastest growing natural / organic energy drink brand in the U.S. according to SPINS®.
Hiball Energy products contain a proprietary organic energy blend of guarana, ginseng and caffeine in addition to Vitamin B3, B5, B6, B12.